Hulu Marketer Pato Spagnoletto Jumps to Discovery DTC as Global CMO

He will work to globally scale the new Discovery+ streamer

discovery logo on left and a man's headshot on right
Spagnoletto comes to Discovery from Hulu, where he served as the streamer’s head of marketing. Hulu, Discovery

Discovery Inc. has poached another top Hulu exec as it continues to build out its fledgling Discovery+ streaming service. The company has hired Patrizio “Pato” Spagnoletto as global chief marketing officer, Discovery direct-to-consumer. 

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.