Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

The streaming service pulls off its biggest coup yet

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming service revealed the perfect cherry atop its growing pile of huge deals: landing exclusive streaming rights to all nine seasons of Seinfeld.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.