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Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of seeing their ads on the streaming service.
With the new offering, Hulu will take an advertiser’s customer relationship management (CRM) data and match it to its own campaign exposure data. Hulu is able to provide advertisers with granular data on viewers watching its ad-supported content.
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