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Hulu Hires Sofia Vergara and Joe Manganiello to Warn Emmy Viewers: ‘Don’t Get Hulu’

Its ‘Better Ruins Everything’ campaign kicks off tonight

Married couple Joe Manganiello and Sofia Vergara are among the many celebs in Hulu's “Better Ruins Everything" campaign.Courtesy Hulu
By Jason Lynch

September 17, 2018

A year after it became the first streaming service to win the Emmy for outstanding drama, Hulu has a surprising message for the audience of tonight’s Emmy ceremony: “Don’t get Hulu.”

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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