Hulu Hires Sofia Vergara and Joe Manganiello to Warn Emmy Viewers: ‘Don’t Get Hulu’

Its ‘Better Ruins Everything’ campaign kicks off tonight

Married couple Joe Manganiello and Sofia Vergara are among the many celebs in Hulu's “Better Ruins Everything" campaign. Hulu

A year after it became the first streaming service to win the Emmy for outstanding drama, Hulu has a surprising message for the audience of tonight’s Emmy ceremony: “Don’t get Hulu.”

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.