Hulu Elevates Virtual Pride Weekend With an Interactive Festival Island

Attendees created avatars for streaming service’s daylong celebration

The virtual festival hub was designed to resemble a Pride island. Hulu

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.