Hulu Elevates Virtual Pride Weekend With an Interactive Festival Island

Attendees created avatars for streaming service’s daylong celebration

The virtual festival hub was designed to resemble a Pride island. Hulu

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.