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During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival.
The streaming service held its first virtual PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom website through a desktop, was free for subscribers and non-subscribers.
The celebration extended Hulu’s ongoing Pride Never Stops campaign launched in 2019, focused on amplifying LGBTQ+ stories and characters year round.