Hulu Draws in 25 Million Subscribers and Almost $1.5 Billion in Ad Revenue

These are the service's biggest numbers yet

The Handmaid's Tale, and other original programming, helped boost subscriber figures. George Kraychyk/Hulu

January 8, 2019

Last year, Hulu expanded its library and found continued success with original programming like The Handmaid’s Tale. It paid off, and by the end of 2018, the company reached 25 million total subscribers and grew ad revenue to almost $1.5 billion.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.