Streaming & OTT

Hulu Deepfakes Football Stars' Faces Onto Body Doubles in New Sellouts Ad

The campaign, debuting during tonight's NFL kickoff game, winks at Covid-19 production challenges

Screenshot of Joel Embiid from Hulu Sellouts ad
Athletes like Joel Embiid have their faces superimposed on much smaller body doubles in the national spot. Hulu
Headshot of Kelsey Sutton
By Kelsey Sutton

Key Insight:

Hulu’s long-running Sellouts campaign, in which professional athletes pitch Hulu’s Live TV offering in exchange for a sweet cash payout, is coming back this week as the National Football League’s fall season preps its return. But due to the limitations around production as a result of Covid-19, the company had to get crafty to make it happen.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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