Streaming & OTT

Hulu Deepfakes Football Stars’ Faces Onto Body Doubles in New Sellouts Ad

The campaign, debuting during tonight's NFL kickoff game, winks at Covid-19 production challenges

Screenshot of Joel Embiid from Hulu Sellouts ad
Athletes like Joel Embiid have their faces superimposed on much smaller body doubles in the national spot. Hulu

By Kelsey Sutton

September 10, 2020

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended articles
You Might Like
This is a Profile

TV Has an Identity Problem That Marketers Can No Longer Ignore

By Christine Grammier, Head of Buy Side TV, LiveRamp

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

By Dana Moroze

This is a Profile

Stop Talking About the Cookieless Future and Start Taking These Actions

By Scott Howe, CEO, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}