Streaming & OTT

Hulu Deepfakes Football Stars’ Faces Onto Body Doubles in New Sellouts Ad

The campaign, debuting during tonight's NFL kickoff game, winks at Covid-19 production challenges

Screenshot of Joel Embiid from Hulu Sellouts ad
Athletes like Joel Embiid have their faces superimposed on much smaller body doubles in the national spot. Hulu

By Kelsey Sutton

September 10, 2020

Key Insight:

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}