Streaming & OTT

Hulu Deepfakes Football Stars' Faces Onto Body Doubles in New Sellouts Ad

The campaign, debuting during tonight's NFL kickoff game, winks at Covid-19 production challenges

Screenshot of Joel Embiid from Hulu Sellouts ad — Athletes like Joel Embiid have their faces superimposed on much smaller body doubles in the national spot. Hulu

By Kelsey Sutton

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Key Insight:

The streamer is hopeful pent-up demand for live sports will help drive additional subscribers to Hulu + Live TV.

Hulu’s long-running Sellouts campaign, in which professional athletes pitch Hulu’s Live TV offering in exchange for a sweet cash payout, is coming back this week as the National Football League’s fall season preps its return. But due to the limitations around production as a result of Covid-19, the company had to get crafty to make it happen.

In

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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