Hulu Announces Downloadable, Ad-Supported Programs and Live TV Ads

Streamer renews The Handmaid’s Tale, orders Four Weddings and a Funeral series from Mindy Kaling

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Hulu looks quite different than it did during last year’s NewFronts event. Since then, the company has added a live TV service, a new CEO (Randy Freer, who joined in October), its first Emmy and Golden Globes (thanks to The Handmaid’s Tale and star Elisabeth Moss), new partnerships with Sprint and Spotify, high-profile deals for shows with George Clooney (Catch-22) and the duo of Reese Witherspoon and Kerry Washington (Little Fires Everywhere) and even naming rights to the theater where it holds its annual NewFront event (which is now called The



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in