Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform’s name has been the subject of a slew of jokes making light of its similarity to porn sites like RedTube.
That’s no longer a problem for the outlet, which rebranded as YouTube Premium in May, shortly after debuting its biggest series to date, Karate Kid revival Cobra Kai. As part of the rebrand, the platform’s price jumped from $10 to $12 a month.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in