How Yellowstone Became a Rare Linear Smash Hit, 4 Seasons In

Inside fall TV’s biggest success story, which is morphing into a massive ViacomCBS franchise

As the TV industry reconfigured itself in the past year to revolve around streaming, and cord-cutting accelerated during the pandemic, it seemed that the door had closed on linear scripted hit shows that could draw huge audiences. That went double for basic cable, where most of the highest-profile series had long since shifted to streaming services.