Established streamers like Netflix, Amazon Prime Video and Hulu don’t yet seem to be losing ground to streaming upstarts. Instead, new streaming services like HBO Max, Peacock, Apple TV+ and Disney+ are largely additive to older and more established services, according to new data.
Take Netflix, which has more than 73 million subscribers in the U.S. and Canada. More than 90% of subscribers to Peacock’s paid tier Peacock Premium, Apple TV+ and HBO Max also subscribe to Netflix, and more than 85% of Hulu, Prime Video and Disney+ subscribers do, according to software company Reelgood, which allows users to access shows and movies from all of their streaming subscriptions in one interface.
Netflix

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