Here’s How Viewers Pair Up Their Streaming Subscriptions

Most newer services face an uphill battle

New streaming services like HBO Max, Peacock, Apple TV+ and even Disney+ are largely additive to older and more established services. Photo Illustration: Trent Joaquin; Sources: Getty Images, Apple

Established streamers like Netflix, Amazon Prime Video and Hulu don’t yet seem to be losing ground to streaming upstarts. Instead, new streaming services like HBO Max, Peacock, Apple TV+ and Disney+ are largely additive to older and more established services, according to new data.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.