How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

There's a talent grab going on for content creators

Laura Clery paid her dues with "free work" on Facebook, where she's now part of a revenue-sharing program. Courtesy of Ensemble Digital Studios/JRVFilms

As an up-and-coming actress-comedian, Laura Clery spent more than a year doing “free work,” posting on Facebook every day without fail, building an audience for her sketches, characters and video blogging.

This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.