How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

There's a talent grab going on for content creators

As an up-and-coming actress-comedian, Laura Clery spent more than a year doing “free work,” posting on Facebook every day without fail, building an audience for her sketches, characters and video blogging.

Those days are over, as Clery is now one of the first digital influencers to take part in Facebook’s new revenue-sharing program, while also in discussions to make original content for the social media behemoth.

With her 3.1 million Facebook followers, dwarfing what she’d amassed on YouTube, Clery is part of the current crop of internet

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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.