How ViacomCBS’ New Streaming Head is Taking Lessons from Pluto TV to Transform Paramount+

Tom Ryan embraces a contrarian approach as new streamer debuts today

The Paramount+ launch is one of Tom Ryan's first major orders of business as head of ViacomCBS streaming. Paramount+, Adweek

Tom Ryan likes being underestimated and over-delivering, he says. He’s spent nearly a decade working in free streaming TV as co-founder and CEO of Pluto TV. And today, the newly minted ViacomCBS streaming head will see whether he can pull it off as his company’s all-purpose subscription streamer, Paramount+, officially rolls out to consumers.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.