How Verizon Became New Streaming Services' Secret Weapon for Scaling

Telcos offer marketing muscle and high conversion rates in exchange for exclusive deals

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In August, AMC+ landed what has become every streaming service’s holy grail: a coveted Verizon partnership.

As part of a deal between the two companies, certain customers of Verizon’s broadband and unlimited phone plans are entitled to a free year of the AMC Networks streamer, featuring ad-free programming across its entertainment networks and early access to original shows. The giveaway offered a major marketing boost to the streaming service, which is aiming to clear 9 million subscribers by year’s end.



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This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.