How to Master Video Marketing in Preparation for the New Year

It's an efficient and easy way of connecting with consumers

Video offers a unique opportunity to connect brands with their audiences. Getty Images

Social media consumption is growing at breakneck speed, and consumers are increasingly demanding engaging, easily-digestible content. These two forces have combined to form the next evolution of storytelling: video. This year has effectively transformed video marketing from an optional tactic to a core business strategy. For marketers, this means that to reach your target audience and drive real business results in 2019, video needs to be a top priority.

@RagovinVentures Jeff Ragovin is chief growth officer of Social Native.