NBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl and Winter Olympics

2 years of aggressive strategy pays off for its ad sales team

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For the athletes involved, the two major sports events occurring over the next few weeks—Super Bowl LII and the 2018 Winter Olympics—represent the culmination of years of training, laser-focus and pushing oneself to the limit, all in pursuit of breaking records and coming out on top. The same goes for the NBC Sports ad sales team, which is overseeing inventory for both events (as well as Telemundo’s Spanish-language rights to the World Cup in June)—and has spent the past two years changing up its go-to-market approach in the hopes of scoring a record ad revenue windfall next month.

And thanks to a combination of new ad innovations, an aggressive strategy and some big swings, they are on track to do just that.



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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.