Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come—especially as the world wrestles with the coronavirus pandemic. Why? Nostalgia takes us back to the past. It’s familiar and certain, which enables it to fulfill a core psychological need for security.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.