Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Adit Abhyankar, CEO of Ad-Lib.io, expands on the case for the travel industry to use video messaging to connect with consumers during this uncertain time.
I just got back from my Easter holidays. I actually got on an airplane to go to Dubai with my kids. This gave me an interesting vantage point from which to observe what a potential post-Covid world could look like—experiencing how the travel industry is ramping up their marketing programs during what is still a highly uncertain time.
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