How These 5 Netflix Shows Can Influence Your Brand’s IGTV Strategy

It’s an entirely new approach to social videos

Collage of netflix shows, Abstract, Big Mouth, Stranger Things, Black Mirror, Russian Doll
Brands and Netflix series alike are using IGTV to promote their messages. Illustration: Trent Joaquin; Source: Netflix

IGTV just celebrated its first birthday. When Instagram’s video hub launched in 2018, brands were slower to adopt its long-form vertical format. New updates (in-feed teasers, horizontal support) are prompting marketers to revisit IGTV, and those that already are have reported record high views.

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Juliette Leavey is an associate director of digital strategy at Deutsch.