How the Producers of Friends Made a Show That's as Popular Now as It Was 25 Years Ago

Adweek's Media Visionaries Marta Kauffman, David Crane and Kevin Bright reflect on their show's legacy

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Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy.

A quarter-century ago, the trio began executive producing Friends, a sitcom chronicling the relationships among six lovably neurotic 20-somethings (played by Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer) living in the same New York apartment building. The NBC sitcom became a runaway hit soon after it began airing in 1994, but Kauffman, Crane and Bright were too busy making the show to enjoy its popularity.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.