Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.
For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. “That’s a seismic sea change in the business,” Adam Bergman, vp of national ad sales for Vizio, said during a panel at Adweek’s Mediaweek event moderated by TV Editor Jason Lynch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in