Mediaweek

How the Pandemic Accelerated a Transformation Across Connected TV

Ad spend increased as brands gravitated to the space

Vizio and NBCUniversal said the pandemic has accelerated growth in the connected TV space.Courtesy Adweek
By Mollie Cahillane

April 15, 2021

While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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