How the Pandemic Accelerated a Transformation Across Connected TV

Ad spend increased as brands gravitated to the space

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While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.

For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. “That’s a seismic sea change in the business,” Adam Bergman, vp of national ad sales for Vizio, said during a panel at Adweek’s Mediaweek event moderated by TV Editor Jason Lynch.

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