How the Oscars and Super Bowl Are Reckoning With Missteps Around Diversity

Both brands had PR crises in the years following Kaepernick taking a knee and #OscarsSoWhite

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Though the Super Bowl took place on Feb. 2, some are still upset over what their children saw during a supposedly “family-friendly” Super Bowl halftime performance by Jennifer Lopez and Shakira.

Brands of all sizes, including the NFL and the Academy of Motion Picture Arts and Sciences, continue to reckon with authenticity and diverse representation in their campaigns. Part of that process is grappling with the fact that some viewers might feel isolated, offended or misrepresented, potentially leading to a PR crisis.



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