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Though the Super Bowl took place on Feb. 2, some are still upset over what their children saw during a supposedly “family-friendly” Super Bowl halftime performance by Jennifer Lopez and Shakira.
Brands of all sizes, including the NFL and the Academy of Motion Picture Arts and Sciences, continue to reckon with authenticity and diverse representation in their campaigns. Part of that process is grappling with the fact that some viewers might feel isolated, offended or misrepresented, potentially leading to a PR crisis.
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