How The Masked Singer Became Broadcast’s Biggest Midseason Hit

The Fox series isn’t ‘just a guessing show,’ says one network exec

The Masked Singer, Fox’s bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019’s first midseason hit—and is currently the season’s No. 1 entertainment show among adults 18-49.