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When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Meeting, the incoming chairman of the group has one goal: “to help legacy brands evolve.”
“What needs to happen today is that these pieces of the media jigsaw puzzle need to come back together,” said Scott Schiller, evp and gm of marketing, advertising sales and client partnerships at NBCUniversal and a founding member of the IAB.
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