Publishing

How the IAB Intends to 'Help Legacy Brands Evolve' in a Shifting Digital Video Landscape

A year after 'a call to action,' what's changed?

The IAB’s incoming chairman says, ‘We have to make measurement make sense.’Getty Images
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By Chris Ariens

February 11, 2018

When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Meeting, the incoming chairman of the group has one goal: “to help legacy brands evolve.”

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Headshot of Chris Ariens

Chris Ariens

Chris Ariens is Adweek's executive editor.

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