How the Election Could Affect the Rest of Your 2020 Marketing Dollars

Pause your TV spend for conversion

Still from the first 2020 presidential debate
U.S. President Donald Trump and Democratic presidential nominee Joe Biden participate in the first presidential debate moderated by Fox News anchor Chris Wallace (C) at the Health Education Campus of Case Western Reserve University on Sept. 29, 2020 in Cleveland, Ohio. This is the first of three planned debates between the two candidates in the lead up to the election on Nov. 3. Scott Olson/Getty Images

In the last presidential election cycle of 2016, $10 billion was spent on political advertising across the U.S. But considering more than half of that is spent within the month leading up to the election, this can have a significant impact on marketing campaigns, especially for the brands that rely heavily on holiday sales. And when you consider that:

Ryan Urban is CEO of Wunderkind.