How the Covid-19 Crisis Is Reforming TV’s Supply Chain

One of linear TV’s biggest problems is excessive frequency

a bunch of small tv sets with different color screens
The heavy focus on CPM and GRPs is what's hurting the TV industry most.

As an industry, we are at a crossroads: Do we continue down the path we’ve been on or use this moment to ask ourselves if there is a better way?

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Doug Ray is Dentsu Aegis Network's (DAN) CEO, media, with responsibility for its U.S. media agencies and platforms.