How Streaming Services Like Showtime and Hulu Combat Subscriber Churn

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If there’s one truth we collectively realized by watching the Emmys this year, it’s that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional networks when it comes to cranking out the most popular content.

Whatever did we do before the days of Netflix and chill? It’s hard to remember, but it was only a few short years ago that we were all buying cable packages.

Yes, television has changed dramatically in the last five years and the demands of audiences have kept entertainment executives on their toes.

Donald Buckley, CMO of Showtime, vividly remembers what it was like to launch the network’s OTT product and the substantial changes it ignited.



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