Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

Companies like Roku, Vizio and Amazon Fire TV are making it easier than ever to watch the Summer Games

The 2020 Tokyo Olympics have finally arrived after a year’s delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before.

NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its Olympics schedule for the first time and is available on all major connected TV platforms.

To make its coverage as accessible as possible, NBCUniversal partnered with multiple platforms to create dedicated Olympic dashboards, including Comcast’s Xfinity, Cox, Hulu, Dish, Verizon Fios, AT&T U-Verse, DirecTV, NCTC, Altice, YouTube TV, Google TV, Bing, Apple TV+ and Roku.

“Our goal here is to make sure that these are programming gateways, like Apple TV and Roku, which have massive reach, so that there is an opportunity for the consumer when they hit that front door to be able to find what it...

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