Here’s How All the Smart TV and Connected TV Platforms Measure Up

Roku, Amazon Fire, Samsung and others battle for eyeballs as streaming accelerates

Time spent streaming in Q4 grew 44% year over year. Sujean Gahng for Adweek

There’s more ways to consume content than ever, and the coronavirus pandemic has only supercharged existing trends, making smart TVs one of the fastest growing marketplaces. Time spent streaming grew 44% year over year between the fourth quarters of 2019 and 2020, led by smart TVs with a massive 157% increase in viewing hours, according to data from Conviva.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}