Programming & Performance

How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Its stations can now leverage streaming audience data

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By A.J. Katz

March 5, 2018

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local.

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Headshot of A.J. Katz

A.J. Katz

A.J. Katz is the senior editor of Adweek's TVNewser.

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