Programming & Performance

How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Its stations can now leverage streaming audience data

Getty Images

By A.J. Katz

March 5, 2018

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local.

A.J. Katz
@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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