When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was elated ("It's arguably one of the greatest shows ever made!")—but terrified.
"I was really nervous about it. If it hadn't worked, it would have been a financial drain on the company's competitive abilities and resources for the better part of a decade…. There was a lot of sticker shock associated with the price we paid," said Landgraf, who shelled out an estimated $750 million for the long-term deal.