Convergent TV

Here's How Showtime Got David Lynch to Revive Twin Peaks

Reversing the usual pitch, the network's president did the begging

Headshot of Jason Lynch
By Jason Lynch

January 13, 2015

Showtime had the good fortune to make its Television Critics Association winter press tour appearance less than 24 hours after its freshman series The Affair won two Golden Globes Awards, including the prize for best drama series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

seinfeld cast jerry george elaine kramer
Streaming & OTT

Netflix Snaps Up Seinfeld After Losing Friends and The Office to Streaming Rivalsicon-image

By Jason Lynch

Streaming & OTT

As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’icon-image

By Jason Lynch

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

The Art of Shopper Recognition

By Acxiom

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Ad Innovation That Connects CPG Brands to Customers

By Meghan Kinslow