How Shondaland Is Expanding Hits Like Bridgerton Beyond TV

Execs at the production company want to reach fans on every platform

promotion photo of TV show Bridgerton showing all characters
As production looms on Bridgerton Season 2, Shondaland is devising ways to continue engaging with fans. Netflix

As a producer of Netflix’s breakout hit Bridgerton, Shonda Rhimes has gone from the reigning queen of prime time to streaming royalty. As she prepares to take off the wraps of new Netflix projects, including the upcoming drama, Inventing Anna, execs at her production company Shondaland are making it plain that they’re not content with just winning over TV screens around the world—they want to reach fans on every platform.  

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.