How Rosanna Pansino Parlayed a Massive YouTube Following Into a Business Beyond the Channel

Seeing a gap in the market led to a new bakeware line

Rosanna Pansino started uploading videos to YouTube around six years ago. These days, with nearly 9 million subscribers, 2 billion video views, a cookbook that’s a New York Times best-seller and a newly launched bakeware line, Pansino has taken over the URL as well as the IRL.