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Rosanna Pansino started uploading videos to YouTube around six years ago. These days, with nearly 9 million subscribers, 2 billion video views, a cookbook that’s a New York Times best-seller and a newly launched bakeware line, Pansino has taken over the URL as well as the IRL.
Between cakes, cookies, pizzas and “nerdy” crafts, Pansino started creating videos based on her own interests, and along the way, she found a like-minded community online. She didn’t set out to create a personal brand or business with the videos—that opportunity surprised her.
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