When Refinery29 turned 10, its founders had an idea for an epic birthday celebration: partner with artists, brands and nonprofits to bring the publication to life in 29Rooms. About 10,000 people came to that first event, but more astounding was its social reach: one out of every six Instagram users saw it. Four years later, 29Rooms is a juggernaut that has expanded to five cities, set trends in experiential marketing and cemented Refinery29 as a progressive media brand, in both content and business strategy.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.