How Refinery29’s Piera Gelardi and Christene Barberich Built Their Creative Partnership to Last

After 20 years as collaborators, the duo doesn't plan on slowing down

Barberich attributes their decadeslong partnership to trust and the prioritization of the brand 'ahead of any personal agenda.' Erin Yamagata

When Refinery29 turned 10, its founders had an idea for an epic birthday celebration: partner with artists, brands and nonprofits to bring the publication to life in 29Rooms. About 10,000 people came to that first event, but more astounding was its social reach: one out of every six Instagram users saw it. Four years later, 29Rooms is a juggernaut that has expanded to five cities, set trends in experiential marketing and cemented Refinery29 as a progressive media brand, in both content and business strategy. 

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@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.