Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
The Ford Bronco was front and center during last night's episode of FX's hit miniseries, The People v. O.J. Simpson: American Crime Story, which covered Simpson's efforts to flee authorities in pal Al Cowlings' Bronco, setting off what became the most-watched police chase in U.S. history. But another prominent brand was also on display in the show's second episode: Pizza Hut.
As 95 million people are glued to their TVs watching the daylong ordeal culminate in a two-hour police pursuit, the episode cuts to a scene in a Pizza Hut, which shows the restaurant has been so inundated with pizza orders that they have run out of their cheese supply and are unable to make any more pizzas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in