How Patrick Starrr Went From Working at a Makeup Counter to Creating His Own Line

He partnered with MAC Cosmetics for a unique collaboration

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Patrick Starrr started his career as a piano teacher and makeup salesperson in his hometown in Florida. He brought his talents to the internet in 2013, when he created a YouTube channel, and started to learn about his audience the old-fashioned way: by talking to them. And with more than 7 million followers across social media, Starrr has plenty of fans to learn from today.

Earlier this month, he launched a yearlong collaboration with MAC Cosmetics, which features his own line of products, with a special appearance at a store in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in