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Over the course of this year, the audio industry has seen a big shift in how and where people listen to content—whether that’s podcasts, music, talk shows or guided meditation programs.
At Adweek’s virtual summit this week, How Brands Found Their Voice in Audio, Pandora vp of ad innovations Claire Fanning spoke with Adweek’s executive editor Stephanie Paterik on how the platform is connecting advertisers with audio consumers this year.
Early in the pandemic, podcast listenership dropped off significantly as people suddenly began to work from home, cutting out their morning and evening commutes when many people tuned into their favorite shows.
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