How One TV Network Modernized the Telethon and Got 44 Million Viewers to Watch

Globo's Criança Esperança helps Brazilians in need

RIO DE JANEIRO – For more than three decades, millions of Brazilians have spent one Saturday night a year tuning in to the nation’s most-watched network, Globo, for the annual Criança Esperança or Hope for Children telethon.