How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to clear: getting the industry to move beyond the current C3 and C7 ratings metrics for national TV advertising. Last week, Nielsen got the ball rolling by assembling 25 top industry executives to discuss how the metrics should evolve. 

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.