How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

A reception with the U.N. is on deck this week

CANNES, France—If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it’ll set you back about a quarter of a million dollars this week. As Adweek’s Ronan Shields reported that’s a relative bargain. Nielsen is back with its yacht this year, hosting three events including two client receptions and one with the United Nations. Earlier today, Adweek talked to Kelle Coleman, Nielsen’s head of global industry partnerships, about what the video measurement company hopes to accomplish at Cannes.