How NBCU and A&E's Partnerships Might Revitalize TV and Radio

Both areas have been hard at work competing with digital media

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This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV and radio to the backburner, but now in 2018, these “oldies” are measuring up—literally. The attention given to deliverability is becoming the perennial focus when it comes to advertising and audience engagement.