How NBC Cuts Through the Noise in a Cluttered Field of Content 

It starts with a unified team

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In a time where content remains king, the sheer volume of programming across linear, streaming and social platforms continues to overwhelm viewers.

While there’s no shortage of content at NBCUniversal and its eight content platforms, what the brand can do, according to Susan Rovner, chairman of entertainment content at NBCUniversal Television and Streaming, is find the right home for every story that comes their way. Rover joined Adweek’s Bill Bradley during our Convergent TV West Summit in Los Angeles Tuesday to explain her strategy for keeping NBCU’s broadcast, cable, and streaming pipelines stocked with fresh content that meets and exceeds viewer expectations. 

Leading with a single team 

Rather than having separate teams for all of NBCU’s platforms and genres, there is now one solitary team.

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