How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Some AVODS are ideal for broad audience plays, while others work better for targeted efforts

Advertisers are fine-tuning how they leverage the growing network of ad-supported services. Kacy Burdette

It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers are beginning to notice that—like linear networks—there are differences between the audiences that each one serves.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.