How Long Will National Brands Stay Away From The O'Reilly Factor?

Fox News says the host is taking a preplanned vacation

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Fox News has seen national advertisers flee The O’Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O’Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount of ad time national sponsors have bought for the program has fallen by more than 50 percent since the story was published.

In the four weeks prior to the allegations being made public, an average prime-time airing of The O’Reilly Factor carried 33 national spots totaling 14 minutes and 32 seconds of commercial time (excluding network promos and local spots bought by cable providers).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in