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Fox News has seen national advertisers flee The O’Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O’Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount of ad time national sponsors have bought for the program has fallen by more than 50 percent since the story was published.
In the four weeks prior to the allegations being made public, an average prime-time airing of The O’Reilly Factor carried 33 national spots totaling 14 minutes and 32 seconds of commercial time (excluding network promos and local spots bought by cable providers).
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