As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

A programming challenge and revenue opportunity

When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn’t have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference rival FC Dallas. They didn’t have to turn on their televisions to watch the match either.

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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.

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