As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

A programming challenge and revenue opportunity

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When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn’t have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference rival FC Dallas. They didn’t have to turn on their televisions to watch the match either. Instead, RSL’s avid followers could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice.

The KSL-Real Salt Lake deal marks the first time a professional American sports team has partnered with a local broadcast station on a local-only over-the-top deal.



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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.