How Live Streaming Videos Can Boost Your SEO

They generate 600% more interaction on Facebook than pre-recorded content

After Facebook's algorithm update, livestreaming became a better way to reach a higher number of audiences. Getty Images

When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That’s what happens when you jump on the latest trend without considering your ROI. Now, I would never suggest using a new tool or platform simply because everyone else is doing it. But live streaming absolutely represents real value for brands right now, and there are stats to prove it.

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Stephan Spencer is co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce.
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